Publications
Members of the Predictiv network have lended their expertise in the writing of multiple publications that cover many of the business aspects in which Predictiv excels.
Invisible Advantage: How Intangibles are Driving Business Performance
Drawing from their extensive research in corporate valuation, strategy, and consumer behavior, Jonathan Low and Pam Cohen Kalafut, in Invisible Advantage, estimate that fully one-third of an organization's value is derived from elements that can't be seen, such as brand equity, strategy execution, reputation, and innovative culture. Ideas and relationships: these are the new currency of the economy - and their influence on decision-making can now be quantified.
From leadership to communication, technology to human resources, the authors identify twelve "measures that matter" and convincingly demonstrate the bottom-line implications of investing in (or ignoring) each of them. Achieving, and then sustaining, a competitive edge will depend on how well you and your company balance all twelve factors. Highlighting the most innovative strategies of organizations around the world, the authors present strategies for succeeding in the age of intangibles, and propose an ambitious agenda for reforming the ways in which corporate performance is recorded and evaluated.
Challenging and provocative, Invisible Advantage is a decoder ring to the intangibles economy - a new playbook by which managers can learn to attract the most talented employees, profitable customers, collaborative partners, and aggressive investors.
Click here to purchase the book on Amazon.com.
Click here to inquire about editions in languages other than English.
Business Power: Creating New Wealth from IP Assets
We have entered a new era—the Age of the Conceptual-Based Economy—and the currency of this realm is ideas. Your firm can either be prepared to seize the advantages of this new age, or watch as others that are more ready and willing to do so supplant you. With Business Power: Creating New Wealth from IP Assets, you will find out how to unlock the enormous financial and competitive power hidden in the intellectual property of your corporation. Edited by Robert Shearer, this seminal book warns that companies can no longer ignore the growing power of its IP assets and guides readers in using their ideas and intellectual property as competitive intelligence tools.
Starting with the Foreword by the Honorable Robert Cresanti, Business Power: Creating New Wealth from IP Assets places you in the company of some of the most experienced IP professionals—including Dr. Pam Cohen, William Coughlin, Karl Fink, Mike Geoffrey, R. Mark Halligan, Dave Haug, Dr. Steve Henning, Dr. Jan Jaferian, Dr. Mark Karasek, Dr. Vassilis Keramidas, Christopher Leisner, Jonathan Low, Ed Paradise, Steven Parmelee, and Dr. Bruce Stuckman—along with their collected insights on a range of topics, including:
Intellectual Property's Impact on Corporate Financial Management
Competitive Power through Integrated IP Strategy
Capturing the Value of Trade Secrets
Human Capital: The Forsaken Resource
Defining Brand and Reputational Value
Growing Use of Litigation in Business Strategy and Tactics
This series of essays is strategically designed for you to check your company's capabilities against the standards defined by the authors and also serves those without a legal background as a solid reference on the extraordinary features about IP and how it affects corporate strategy and value.
This proactive book lays the groundwork with a picture of global competitiveness and the nation's current infrastructure issues, making the case for immediate action that could be taken to help get your IP asset portfolio in place. It provides crucial information on how organizations are changing, what your management team can be doing about those changes, and how you can immediately create new wealth for your shareholders.
Click here to purchase the book on Amazon.com.
From Assets to Profits: Competing for IP Value and Return
Innovation is a fight for survival. When it comes to cashing in on new ideas, the right business model can make the difference between success and failure. Today's well-equipped managers and investors must learn how and when intellectual property rights like patents and trade secrets become business assets, and which strategies provide the best return on them.
Edited by IP communications expert Bruce Berman and with contributions from the top names in IP management, investment, and consulting, From Assets to Profits: Competing for IP Value & Return provides a real-world look at how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage.
Bruce Berman's acclaimed From Ideas to Assets: Investing Wisely in Intellectual Property introduced IP as a business asset; his follow-up book, Making Innovation Pay: People Who Turn IP into Shareholder Value, looked at patent licensing as a strategy for business owners large and small. Now, From Assets to Profits: Competing for IP Value & Return reveals how a deeper awareness of intellectual assets is forcing many businesses to rethink their approach to capturing innovation and generating profit. Visionary and focused, this important book demonstrates how you can identify valuable intellectual assets and discover the most effective business models for them—especially those that are appropriate for particular IP holders.
Not all IP rights are assets, but identifying which ones are—and then appropriately monetizing them—is a challenge, whether you are an IP manager, senior executive, investor, entrepreneur or a so-called patent "troll." Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle-tested IP pros.
Click here to purchase the book on Amazon.com.
